Published helps Real Estate / Property, Finance, Wealth & Insurance brands become frequently cited, trusted industry authorities, nationally and in their local markets. Through guaranteed media placements, expert commentary positioning and always-on visibility strategy, we build authority that compounds, for both humans and AI engines. We secure placements across national news, property and finance publications that shape industry perception. We don’t chase press. We engineer authority. These are real campaigns we’ve delivered for real brands. Each one started with proprietary data and ended with national coverage across publishers like news.com.au, realestate.com.au, the Daily Telegraph, the Herald Sun and more. We mapped suburb-level gender pay gap data against local housing prices to reveal where income disparities are locking single women out of the property market across Australia. We identified Australia’s highest-earning young suburbs to expose where six-figure 20-somethings are reshaping housing demand and driving competition in the most sought-after postcodes. We analysed official burglary data to uncover Australia’s fastest-growing crime hotspots, linking residential targeting patterns directly to property market risk and buyer behaviour. We built a suburb-level interactive crime dashboard that transformed raw burglary statistics into searchable rankings and visual trend analysis. We analysed lending commitments, refinancing activity and mortgage stress indicators to reveal where financial pressure is building across Australia. We pitch strategically to Australia’s biggest news, property and finance publishers, the outlets that shape how your industry is perceived. Original research and proprietary data studies engineered to generate national media coverage and position your brand at the centre of industry conversations. We focus on repeated, credible brand mentions, building fame that compounds across media and AI engines. We respond to breaking industry news, increasing your inclusion frequency and expert recognition. We monitor active journalist requests and position your spokesperson as a trusted industry expert on tight deadlines. Each campaign runs until placements are secured. Continue only if you want to compound authority further. Published works two ways: directly with in-house marketing teams, and behind the scenes with agencies who need a specialist authority-building partner. You’re a Marketing Manager, Director or CMO at a property, finance or wealth business. Your brand is strong, but you’re invisible in the media conversations that shape your category. You’re tired of chasing backlinks that don’t move the needle and watching competitors get quoted in every news article. You want earned authority, measurable visibility, and a team that only works in industries like yours. You run an SEO, GEO, performance or full-service agency. Your clients are asking for digital PR, brand mentions and authority building, but it’s not your specialty and you don’t want to hire an in-house PR team to deliver it. We work as a white-label or co-branded partner, delivering guaranteed placements under your agency’s wrapper, so you can expand your offering without expanding your overheads. A campaign-based Digital PR initiative designed to secure five guaranteed publisher placements through data-led storytelling and expert positioning. Each campaign is built around proprietary data studies, industry analysis and strategic editorial pitching. We continue developing and pitching stories until all five placements are secured. No retainers. No long-term contracts. If we don’t hit five, we keep working at no additional cost until we do. We guarantee placements and brand mentions across credible national and industry publishers. Some of those placements may naturally include backlinks, but that’s not the primary goal. We build authority through repeated media citations, the kind of visibility that strengthens brand recognition, expert positioning and AI surface likelihood. Backlinks are a potential byproduct, not the objective. Typically 6–10 weeks depending on media cycles, editorial calendars and the complexity of the data study. Some stories land within days through reactive commentary. Others require longer lead times with publishers. We work to your industry’s news rhythm, not an arbitrary deadline. Traditional PR agencies often focus on press releases, media lists and relationship-driven coverage. We engineer coverage through original data studies, proprietary research and strategic expert positioning. Every campaign is built around a story journalists actually want to publish – not a press release they’ll ignore. We target Australia’s biggest national news, property and finance publishers. Past campaigns have secured coverage across outlets including news.com.au, realestate.com.au, the Daily Telegraph, the Herald Sun, the Courier Mail, Australian Broker and more. Publisher selection depends on your industry, geographic focus and campaign objectives. That’s core to what we do. Journalists quote people, not logos. We position your founder, CEO or spokesperson as a recognised expert voice through expert commentary pitching, journalist Q&A submissions and reactive media inclusion. Over time, your spokesperson becomes someone journalists return to, which is when authority becomes defensible. We guarantee five placements, but we can’t guarantee specific publishers. Media coverage depends on editorial interest, industry, timing and news cycles. That said, our campaigns consistently secure coverage across Australia’s biggest national, property and finance publications. We pitch strategically to the publishers that carry the most authority in your industry. A spokesperson willing to be quoted, a basic understanding of your target market and geographic focus, and any proprietary data or industry insights you can share. We handle the rest – research, story development, journalist outreach and placement execution. The Fame Campaign is project-based – you invest per campaign with no ongoing commitment. For brands that want sustained, compounding visibility, the Authority Engine is our ongoing quarterly program. It includes quarterly Fame Campaigns, reactive PR, journalist Q&A monitoring, podcast and YouTube appearances and media relationship development. Most clients start with a Fame Campaign and move into the Authority Engine once they see results. Real Estate, Property Investment, Mortgage and Lending, Financial Planning, Wealth Management, Funds and Investment Platforms, Private Equity, Property Development, Insurance and Superannuation. These are industries where credibility directly drives revenue and where search engines and AI systems hold brands to a higher trust standard. We go deep in these verticals so every campaign lands where your buyers are already paying attention. GEO is the practice of increasing your brand’s likelihood of being recommended by AI-powered search engines like ChatGPT, Gemini, Perplexity and Google AI Mode when potential customers search for your products or services. These systems don’t return ranked lists – they recommend brands they recognise and trust. The more frequently your brand is cited across credible publishers, the more likely you are to be the name they surface. Digital PR is one of the most effective ways to build those signals, and it’s central to everything we do at Published. Yes. We work with SEO, performance and full-service agencies who want to deliver digital PR and authority building for their clients. If your clients are in property, finance or wealth and they need media visibility, we can help you deliver that. Get in touch and we’ll walk you through how it works. Our success is measured by what we can directly control and guarantee – placements secured, publisher quality and the authority assets we deliver. For a Fame Campaign, that means five guaranteed publisher placements. For a Link Magnet, that means a completed, citation-worthy digital asset on your website. We don’t track or take responsibility for downstream metrics like website traffic, leads or sales, because digital PR is one piece of a much larger picture. Your technical SEO foundation, content quality, existing domain authority, brand reputation, product-market fit and competitive landscape all influence organic and AI visibility outcomes. We guarantee the placements. The compounding effect of those placements depends on the broader ecosystem around your brand. Yes. We handle everything, from data analysis and story development through to editorial copywriting and journalist pitching. Your involvement is limited to approving spokesperson quotes (or contributing them, if you prefer) and providing any industry context we need. Most clients spend less than an hour per campaign on their side. No. Many of our clients come to us with zero media coverage. That’s the whole point – we build authority from scratch through data-led storytelling and expert positioning. We collaborate on topic direction, but we lead the strategy. Our campaigns are engineered around what journalists are actively covering and what data angles will generate the strongest editorial interest. We’ll always align with your brand positioning, but we won’t pitch stories that the media won’t pick up just because a client wants to talk about something specific “Published secured placements for our clients across some of Australia’s biggest publishers within weeks. The campaigns are data-driven, the process is seamless, and the results speak for themselves. They’ve become a core part of how we deliver authority for our clients.” “Before Published, we were invisible in the media. Within months we had coverage across the Daily Telegraph, Herald Sun and news.com.au. Now journalists come to us. That’s a completely different position to be in for a brand like ours.” “The placements Published delivers are on publishers our clients genuinely respect. It’s not fluff coverage, it’s real editorial inclusion that builds credibility. Our clients love showing off the ‘Featured In’ logos on their websites, and they see it as one of the biggest value-adds we provide. The results have been consistent across every campaign.” Most clients start with a Fame Campaign – five guaranteed placements that put your brand in front of the publishers that matter. From there, brands that want sustained visibility move into the Authority Engine for ongoing, compounding media presence. If you’re not sure which service fits, we’ll help you work that out. Authority is strategic. Let’s build it properly. Australian Digital PR Agency
Make Your Brand Famous.
Our Clients Have Been Featured On Australia’s Leading Publishers
Authority Built on a Proven Framework
Wage Gap Campaign
Wealth Young Earners Campaign
Break & Enter Crime Statistics
Crime Statistics Dashboard
Credit Stress Campaign
Tier 1 Publisher Targeting
Data-Led Campaigns
Authority, Not Just Coverage
Reactive PR Strategy
Journalist Q&A Monitoring
No Contracts. Campaign-Based
Built for Brands.
Built for Agencies. For Marketing Leaders
For Agencies & Partners
Questions we get asked
Testimonials
Steele, Yikes Marketing
David, Titan Shutters
Esther, CLIQ MC
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